Why Is It Important?
Brands need to tell a consistent story across all of their locations, but managing social media for all these locations is extremely time-consuming and requires a lot of man hours and effort. By using the Digital Concierge Multi-location Business App to manage social, you can save time, be more efficient, and avoid manual errors. With one app, you can:
- Post to multiple Facebook pages in one go
- Customize posts for each individual location through dynamic content and allow the individual locations to customize multi-location posts in their own Social Marketing app.
- Review and monitor brand performance and drill down on individual locations in one view
How Does It Work?
Before you begin, make sure you have the Digital Concierge Multi-location Business App set up and that each location has Digital Concierge’s Social Marketing Express or Pro.
NOTE: Social Marketing allows you to connect up to 5 Facebook pages per account. Using the Social Marketing tool through the Multi-location Business App will allow you to post to the most recently connected Facebook page for every account.
For best results, each location should be set up as an individual account with one Facebook page connected to its own Social Marketing app.
Creating A Post
Go to Multi-Location Business App > Social > Overview. Here you will see the overview of your Brand’s social performance with details for each location. Click on the Compose Post button to open the Composer.
By default, all locations are selected. Click Refine Locations to select locations by Group, Geography, or Location.
- Group – select a group that you’ve previously created. You can create groups according to however you want to classify your locations. (Example: franchises, corporate-owned branches, etc.)
- Geography – select locations by country or by state/province
- Location – select specific locations that you want to include in your post
Once you’ve refined the locations, you can proceed with creating your post. Using dynamic content, you can customize your post for each location. Simply click on the dynamic content icon to add any of the following information:
- Business name
- Phone number
Dynamic content automatically pulls each location’s details. You can see what your post looks like in the preview pane of the composer.
Once you’re done with your post, you can choose to either publish it immediately or schedule it for a specific date and time.
Each location can customize a scheduled multi-location post through Social Marketing in their own Business App. They can edit the post as they would with any regular post: change the date and time of posting, edit copy, change images, add hashtags, etc.
Simply go to Business App > Social Marketing > My Posts > Scheduled Posts or click View More on the Scheduled Posts section in the Overview page. You will see the scheduled multi-location post and will be able to edit it.
NOTE: Editing a multi-location post for a single location will prevent you from making bulk edits to this location’s post through the Multi-location Business App.
If you try to make changes to your multi-location Scheduled Posts, you will also see a notice through Multi-location Business App > Social > Managed Posts > Scheduled Posts.
Clicking on Multi-location Business App > Social > Managed Posts will allow you to view Recent Posts. You can also view and edit Scheduled Posts, as well as retry any posts that may have failed. You can also see which locations are included in each post by clicking the locations link.
Finally, through the Overview page, you can see how your overall brand is doing and compare performance among your different locations.
Clicking a location will open a side panel with more details specific to the location. Through this panel, you can launch this location’s Business App, Social Marketing app, or Executive Report in a separate tab.