When it comes to your website, speed is one of the most important factors search engines look for to help determine authority.
The faster your website loads, the better experience your customers and clients have causing your domain authority to be higher. This is even better if you’re a business that has ecommerce as part of your website, because a higher ranking means more transactions.
According to Google’s research, the probability of bounce (a prospect leaving your site prematurely) increases by 32% once a webpage's loading time increases from 1 to 3 seconds, 90% when the time increases from 1 to 5 seconds, and a staggering 106% for 1 to 6 seconds.
At Digital Concierge, we know how important this is for a business and, because of that, we are always searching for ways to improve website speed and performance for our clients.
How Does Digital Concierge Offer The Fastest Website Hosting?
Well, we recently migrated our Website Pro infrastructure to Google Cloud Platform’s next-generation compute-optimized (C2) machines.
Not only do these machines offer the highest performance that Google Cloud Platform has to offer, they are optimized for intensive workloads.
Sounds good, right? But you might be asking what that really means? In simple terms, our machines have the capability to handle even the most demanding and advanced WordPress website builds.
So, whether your business has a light-load blog website or a heavy-load e-commerce shopping site that demands tons of users online at the same time – we’ve got you covered. he most important take away is that every Digital Concierge client can reap the benefits that the fastest website hosting has to offer.
How Can This Impact Your Business?
While the clout that comes with having the fastest website hosting possible is awesome, the real question is – how does it actually benefit your business in the real world?
Before we answer that question, let’s take a look at an example:
Let’s say that you are shopping at a big box store like Costco or Walmart with 10+ different checkout lanes. Now, compare that to a local convenience store that has just one.
It doesn’t take a genius to realize that the big box store has the capability to allow more customers to make a purchase faster than the local convenience store since they have more checkout lanes. As such, in the same day, a Costco or Walmart will do more business and bring in more revenue than a local store.
What’s even worse is that this can often result in customers leaving without making a purchase at the local store to avoid having to wait in line.
This also applies to your business’ website. Business websites must ensure that their customers or potential customers are able to purchase items and get the information they are looking for with ease. And the biggest proponent for this is the ability to navigate the website without running into any latency or loading issues.
With the Google Cloud Platform machines, Digital Concierge’s Website Pro can take that small local business and turn them into a massive Costco.
We’ve rigorously tested these machines and the results have been absolutely staggering. We’ve seen performance improvements up to 60%. Not only that, but we’ve seen sites being able to handle 30 simultaneous requests with response times as fast as 1.3 seconds.
Furthermore, we witnessed that our Website Pro product can handle more than 200 simultaneous requests with a response time of about 4 seconds.
That’s 200+ customers simultaneously using your websites checkout lanes in about 4 seconds.
What’s even more interesting is that we ran our tests during conditions when the demand and traffic were the highest and most unfavorable.
Think of it this way: Being able to check out 200 grocery store customers in less than 4 seconds on a during a weekend or holiday rush is a way bigger deal than doing so during the mid-day emptiness on a Monday.
How Does Digital Concierge Stack Up To The Competition?
Now that we’ve shown you how Digital Concierge offers incredible speed, let’s get down to the nitty gritty – how does Website Pro actually stack up against its competitors?
Well, we ran an array of real-world tests on our infrastructure to prove that websites being hosted on our machines work better and faster than the competition.
We migrated the same set of websites from some of our competitors like FlyWheel and WPEngine, and compared the data results. The results showed that while Digital Concierge’s Website Pro can serve 35-100 concurrent requests, the competition fell short at 10 or less requests.
Let’s take a minute and apply this information to the grocery store analogy. If you’re having a sale and aren’t using Website Pro, you’d be limited to having less than 10 people in your store at a time.
However, if you ARE using Website Pro, you could operate 35-100 simultaneous checkout lanes!
The combination of having an attractive and effective website paired with incredible speed will empower your business to increase SEO, rank higher in search engine results, drive more conversions, and boost sales because a slow website makes your customer experience a drag and that results in an increase in customer acquisition costs.
More Reasons To Choose Digital Concierge And Website Pro
While speed is obviously an important factor when it comes to choosing Digital Concierge’s Website Pro to manage your WordPress hosting, we understand cost is always something to consider.
Basic pricing for the competition like Flywheel and WPEngine falls in the range of $30-$40 per month. However, if you’re business website wants to challenge the big dogs, they’ll require you to shell out around $200-400 each month for increased bandwidth as you scale your business.
With Digital Concierge’s simple cost structure of $40 per month, we provide virtually unlimited visits and bandwidth each month, we empower businesses to give the established players in their industry a run for their money.
We also provide an integrated single sign-on (SSO) functionality, which means that you’ll never have to bear the burden of remembering passwords. However, Going with the competition means tracking multiple passwords for different purposes.
Furthermore, Digital Concierge is a full-service digital agency that provides the best-in-class digital solutions and one dashboard to manage your business. This means that, in addition to getting the fastest hosting for your website, you can also get access to coaching from our digital experts, access to digital marketing tools and solutions for all of your business’ needs, and much more.
In conclusion, if you’re looking for an affordable hosting solution that offers the unmatched combination of speed and powerful ecommerce usability, choose Digital Concierge’s Website Pro – remember, the faster your website is, the more likely your customers will stay and the more sales you’ll see.