While this may work to attract a trickle of customers into your business, there is an easier and more effective way.
What Is Digital Marketing?
Digital Marketing is any marketing activities performed by a business to connect with its prospects and customers through electronic devices or on the internet. In simple terms, Digital Marketing is marketing done online. There are a variety of methods used within digital marketing:
- Search Engine Optimization (SEO)
- Reputation Management
- Content Marketing
- Social Media Marketing (SMM)
- Affiliate Marketing
- Email Marketing
- Digital Advertising
The Many Benefits Digital Marketing
The amount of potential customers you can find online is drastically larger those you can attract through traditional local advertising. Online marketing is not only more cost-effective, efficient, and measurable than traditional marketing – it gives you access to an incredibly large audience in a very real and personal way.
The benefits don’t stop there. Digital Marketing enables you to:
- Build relationships with your prospects
- Learn exactly what your prospects want, and what they don’t
- Reach more customers and prospects for less money
- Create brand loyalty through customers knowing you personally
- Track the effectiveness of your marketing efforts in real-time
Your Ideal Customers Are Online
You may think that you’re simply not ready for Digital Marketing. Maybe you think you need to be more established first. Or, you might have one of the many other excuses that we’ve heard from business owners for years. Well, I’m here to tell you there’s one simple and very real problem with them all:
Your customers and prospects are already online every single day – even now, today. In fact, they’re most likely searching for a business, just like yours. Unfortunately, if they can’t find you or don’t like what they see, you’ll lose them to a competitor.
- The number of people getting online is increasing every single day.
- Search Engines like Google, Bing, and Yahoo drive around 93% of all website traffic.
- 82% of people perform an online search before making a purchase.
- Over 50% of consumers are more likely to choose a business if its name appears more than once during their search.
In today’s digital world, the way people do business has changed. When someone needs your product or service, is interested about something in your industry, or even curious about your specific brand, the first thing they do is search online. Your prospective customers expect to find you online with an eye-catching and informative website, a strong social media presence, and reviews so they can trust you are a good place to do business with.
Without all of the aspects that form a strong Digital Marketing presence, it will be difficult for potential customers to find you online. This makes it hard for these prospects to take your business seriously or even see it as legitimate. The worse part is – once they make that decision, they’ll most likely run toward your competition and, most likely, won’t be back.
Your Competition Is Online
Every successful business owner knows it’s important to pay attention to what your competitors are doing. Your competitors aren’t just other businesses that you need to beat, they are also some of the best people you can learn from.
When it comes to your digital presence and search engine rankings, keeping an eye on your competitors can give you a good idea of what’s working and what isn’t. Take a look at their web presence. What type of content are they focusing on? Blogging, videos, or something else? How do they promote their brand? What makes them different? Are they engaging with the audience through social media? How can you do better?
If you’re not utilizing Digital Marketing, you can’t even expect to compete in today’s digital world. If your prospects do a simple Google search and find your competitors’ website but yours is nowhere in sight, your losing out on 75-80% of your customer base. It’s simple – if your prospects can’t find you, they can’t choose you.
However, just having an online presence isn’t enough because if your competitor is easier to find, your prospects still might not find you at all. The key is creating a website and online presence with strong search engine optimization (SEO) so that you rise above your competitors and become the first thing a prospect finds in a Google search with keywords that relate to your business, products, and services.
Not only that, but your prospects should be able to find answers to simple questions about your business online, like where you’re located, your hours, prices, special offerings, and what your business specializes in. This allows your prospects to easily do what they are already doing – comparing you to your competitors online. What they see can be the difference between whether they choose you or not.
Be There For Your Customers
Digital Marketing is the best way to make your business accessible to your customers and prospects. Your business doesn’t have to be bound by the walls of your office or storefront. It’s possible to attract a larger audience than you ever thought possibly through Digital Marketing and a strong web presence.
Your business can, essentially, be open for business 24/7. Your customers and prospects can find you and come to you at their convenience, send you emails or chat, browse your products or services, and even make purchases. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.
Build Relationships With Your Target Audience
A successful business is all about relationships and, with Digital marketing, you can get to know and build relationships with your prospects and customers even before they choose to do business with you. On a blog, social media, or both, you can hold conversations and get to know them or learn about their preferences by running a survey.
Digital interactions allow you to get to know what your prospects and customers are searching for, what problems they have, and how you can solve those problems. Essentially, Digital Marketing stops the guesswork and provides you with tools and tactics to find out exactly who your customers really are and what they really want.
By building relationships with your customers in this way, you build trust and become more than just a business – you become a friend, problem solver, and partner that people are much more likely to do business with.
The Cost-Effective Marketing Strategy
One of the great things about Digital Marketing is that is doesn’t require huge investments. Local businesses can utilize digital channels that are much more effective and won’t break the bank. Digital marketing is truly a ray of hope for small businesses and local businesses alike.
In fact, a successful digital marketing strategy provides more conversions than traditional marketing which, in turn, increases revenue. Businesses that adopt an effective Digital Marketing strategy generate 78% more business on average compared to businesses that don’t.
Get Started On Your Digital Marketing Today!
As a local business owner, if you haven’t launched your Digital Marketing strategy – it’s time to start. If you you’ve started but not getting the results you deserve – it’s time for a boost.
Digital Marketing allows local businesses to attract a large number of prospects and customers from their target audience. It is the most cost-effective way to transform and grow your business.
Digital Concierge is a digital marketing agency helping local businesses manage all their digital marketing from one place, skyrocket sales, boost visibility and increase engagement through their unmatched digital marketing platform. So what are you waiting for?