The Problem Most Business Owners Face
Setting up a website isn’t the biggest problem; it’s how to actually drive traffic to that digital storefront. If you’re not a professional digital marketer, you’ve likely struggled with gaining more traffic and other aspects of your online marketing.
Why? Because, there are a countless number of online gurus that constantly come out with clever tricks, hacks, and “proven traffic systems” that will cost you up to $1000 or more but won’t bring you the results you’re looking for. That new video the super Youtube influencer put out on how to get a million website visitors in a month? Yeah, that’s not going to work either.
So what are you supposed to do? How are you supposed to get people to find you in the over-crowded sea that is the internet? The fact is that it’s getting harder to get noticed online each and every day.
To rise above, there are a few basic principles you have to understand. It’s not about the latest website traffic hack in hopes of ranking in Google’s search results. You must utilize the methods proven by the most successful online marketers to drive consistent traffic over time.
Sources Of Website Traffic
Organic Traffic Methods
The following organic traffic strategies are effective and free, but, you will have to trade a little time.
1) Utilize Good Search Engine Optimization (SEO)
In today’s online jungle, it’s important to understand Search Engine Optimization and its nuances so that you’re attracting and engaging the right type of website traffic. Not to mention that by truly understanding SEO, you can supercharge your results.
2) Write remarkable Content
There is definite truth in the saying “content is king”. Create engaging and interesting content on your site or blog and you’ll attract more visitors and keep the ones you already have coming back for more. Also, the better your content is, the more they will share your content, helping boost your site traffic on autopilot.
3) Answer Relevent Questions On Quora
Answering questions on Quora that relate to your industry, products, or services is an easy and effective way to drive traffic to your website and blog articles. Answer questions on this platform and link directly to your site. Remember to be genuine and avoid just spamming. Make sure your answers are detailed and show your knowledge and expertise on the subject at hand.
4) Create YouTube Tutorials
Creating useful tutorials and videos packed with value on YouTube can be huge when it comes to driving free organic traffic to your website. Perhaps it’s because Google owns YouTube, or simply that it’s the second most popular search engine in the world. Remember to place links to your website content in the description and capture those visitors.
5) Get Social
Everyone knows that social media is a great way to share photos, videos, offers, and to connect with others from around the world. However, managing all your social media accounts at once can be daunting and time consuming. Try using a social media marketing tool that allows you to post and schedule to all your social media accounts with a click of a button.
7) Post On Medium
Medium.com is a go-to platform for many marketers and provides another authority-site backlink to your site. You’re able to leverage Medium to create content that links back to your main website pages and blog posts on your site.
8) Email Marketing
Did you know that every email address is potentially worth $1/month in revenue – put your list to work with email marketing. It’s an easy and effective way to drive traffic to your website or specific promotions you are offering. If you don’t have a list yet, create a lead magnet and sales funnel right away to build up a list that you can market to.
9) Keep Your Content Up To Date
Giving older content a facelift is a good habit to get into. Now, we’re not saying to re-do your content; just refreshing it and bringing it up to date. Update content you already have on your site to rank higher in search engine results and drive more traffic.
10) Create Free Online Courses And/Or Webinars
Creating free courses online can earn you a great deal people to your site – what’s even better is they are most likely ready to buy. You can build the course within your own site or use Udemy, Teachable, and any of the many other course websites out there.
Similar to courses, free webinars are a great way to drive traffic to your website. It gets even better when you automate them on platforms like Demio, GoToWebinar. You could even try using this method for your sales presentations.
For both, courses and webinars, be sure to deliver tons of valuable information and link students to your site’s product and offer pages.
11) Create, Blog About & Share Awesome Infographics
Creating and sharing interesting infographics is a great way to get your audience to click thru to your website. Building a quality infographic can have many people sharing and linking to it – turning it into a marketing machine on autopilot. You can have a professional design one or create your own on a site like Canva.com.
12) Post Useful Content On Reddit
Reddit is a super-popular platform to share valuable information and engage people from around the globe in conversations. Because Reddit is so popular, any link on the site becomes incredibly effective at improving traffic to your website. Be sure to write genuine and honest answers to topics you are an expert in and link back to your site’s pages, products, or services.