There’s no doubting that Social media has become a constant influence in most people’s daily lives, making it an essential tool for businesses to incorporate within their marketing plan. While there are many different social media platforms that your could use, it’s best to focus on those that make sense and work best in regards to your goals. Utilizing Google My Business and one or more of Facebook, Instagram, Twitter, or Youtube is a great place to start.
TIP: Remember, producing solid and engaging content is key to your social media marketing strategy.
Local SEO Works
Local SEO is crucial if a local business wants to be found organically online. Having your business information listed in multiple online directories as possible can work wonders in your business’s search rankings. Google My Business, Yellow Pages, and Yelp are great places to start but don’t stop there.
TIP: Make sure that all your business information is consistent and displayed exactly the same across each directory.
Build Your Blog
A business blog may be one of the most effective local business marketing strategies you can employ. Blogging has the potential to help your business drive traffic to your website and boost SEO, connect with your target market, and establish itself as a leader in your industry.
TIP: Remember to update your blog as frequently as possible.
Get Noticed With Press Releases
When your business has news or updates like participating in a local event, offering a new product or service, or partnering with in new venture – write a press release and distribute it online. Press releases are powerful tools and can generate a lot of publicity, increase your online presence, and boost your SEO ranking.