Lesson 9 of 15
In Progress

Social PR Punch

The Social PR Punch is ridiculously simple yet effective. 

When something newsworthy happens in your niche or industry, write an interesting and catchy editorial piece about that news. Then, simply use tailored audiences on Twitter to target journalists at news sites and other influencers.

10-30 minutes of work could = Interviews, press pick-ups & links, massive brand exposure, huge social media engagement, and new business relationships.

When testing your targeting, $20 – $50 dollars should be plenty to find the post or two that are going to launch your article. If a post isn’t performing well, get rid of it.

There is a small downside: It’s not as lead-focused as other strategies and revolves around news. Try to prioritize other lead gen initiatives first and time this strategy for when there’s news worth sharing. The traffic this strategy generates might be more broad, but backlinks to your site are good and you can’t put a price on what getting on the news can do for your personal brand.

Putting together a list of influencers and journalists that are more specific to you and your brand can take some time, but it is definitely something you’ll want to put together – it’swell worth having in you back pocket. To get you started here are a couple premade ones:

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