Win With Webinars
Webinars work extremely well, especially for higher-ticket offers. This is because you have a lot more time to provide more nurturing and education while warming your lead up before attempting to close your sale.
STEP 1: Record Your Webinar
Recording an awesome webinar is key – though you probably got that.
Your webinar should be packed with value. You’ll need to explain everything about your what you’re offering but there are some other important factors of an effective webinar:
- Build trust & credibility by telling your personal story
- Who it’s for
- What can it do for them
- What problem does it fix
- An purchase incentive like 50% off, no onboarding, etc.
While you want to get to and stay on point, if you’re offering enough value your webinar can last as long as 1 – 2 hours. So, don’t worry too much about it being too long.
Structuring your webinar is probably the point at which most draw a blank. To keep you on the right track, follow the 12 ingredient path below:
Record Your Promo
Record a webinar promo video for your registration page. This doesn’t have to be fancy, it just needs to be inticing. Grab your phone and walk around while you record or find a nice place to sit.
Here is a basic video ad script template:
[Your Name] here, and I want to invite you to an exclusive webinar with me this week where I show you exactly how I’ve [What can be accomplished with your product].
So, on this webinar, I’m going to show you step-by-step how you can [What they will be able to do] and how I’ve helped [How many people you have helped] do the same.
This webinar is for you if you want to [What they want to accomplish].
If you’re not familiar with my story, I got started in [Industry] over [Years] years ago. Since then, I’ve spent my life doing [How you help people]. I’ve spent countless hours [What you did to figure the solution out].
So, on this webinar, I’m going to show you the exact system I use to [What they can accomplish]. I’m really going to take everything I’ve learned and just boil it down and distill it and give you three key things which you need to get started today and to [What they can accomplish].
On this webinar, I’m going to share with you these three main things.
Number one: _________________________________________________________.
Number two: _________________________________________________________.
Number three: ________________________________________________________.
So those are the three main things you’re going to learn on this webinar.
I look forward to seeing you on this webinar, and I look forward to helping you with
STEP 3: Create Your Landing Page
Create an effective landing page that reiterates the details of your webinar and maybe gives them a little more info.
Ideally, you’ll want to grab your prospects attention with the benefits of your webinar – this should make them not want to miss it. Focus on what results are you promising to provide? Social proof and testimonials are also something you should include whenever possible.
It is best practice to make it feel like a LIVE webinar – this seems more exclusive and people will want to be part of it. To manage reservations and scheduling, try using tools like WebinarJam.
Below is a very basic example of a webinar landing page:
STEP 4: Set Up Text & Email Reminders
There’s no point in having a webinar if no one shows up. So, it’s important to remind your signups so they don’t forget – everyone gets busy and forgets from time to time. To do this, set up email and text reminders like this that trigger when the webinar is about to start:
To get the most out of your emails and keep your prospects motivated, set up the following 5:
- Confirmation email immediately after registration
- Welcome email 1 day before webinar
- Reminder email 3 hours before webinar starts
- Reminder email 1 hour before webinar starts
- Reminder email that webinar is starting now
The welcome email should be personalized as much as possible. Use their name and even include a welcome picture.
STEP 5: Run Your Ads
Now’s the time to get people registering. Set up your ads and see them start flooding in. Be sure to choose the correct target audience.
Once you’re all set up, utilize your other avenues of marketing to push as many people as possible to your landing page.
These can include include:
- Email campaigns
- Post about it on your blog
- Promote on podcasts, vlogs, social media pages, etc.