Small businesses have traditionally been slow to transition to new technologies. This slow transition also means that these businesses are slow to scale. While most of this lethargy comes from a lack of resources, a considerable portion also comes from a lack of proper planning.
Effective planning can remove many bottlenecks. It can streamline business processes like customer service, and also reduce resource drain. But for a plan to work, you need tools to put all the processes in working order.
The internet is full of free online marketing tools for a small business, but we think a small business needs something extraordinary.
Building a Strong Online Presence
Your business needs an online platform. In today’s world, you can’t survive without one. And a strong online presence requires a strong technological foundation.
In other words, you need a website, an online store (if your business includes selling products), and a social media presence.
So, when you are planning your business, make sure to pay attention to these things. For instance, flesh out details like what web hosting you are going to use, how are you going to go about your social media, and so on.
Marketing Your Way to Success
After planning how you are going to build your online presence, think about the kind of marketing you are going to go after.
For instance, a small business marketing toolkit must contain things like content marketing, video marketing, social marketing, etc.
You can either go about marketing your business or invest in a digital marketing company that can make it happen. If you decide to go about the former route, you will need specialized software to help you get the results you want. Such software includes things like a listing builder, reputation management, a social media marketing toolkit, etc.
At Digital Concierge, we respect small business resources and, therefore, have the right toolkit for every business process including the software listed above.
You can’t run a successful business without effective, consumer-friendly aftersales services. This is where most small businesses fail, as they focus too much on selling to a new customer rather than retaining their old customer.
So, small businesses need to focus on their relationship with their customer. And while this can be done using traditional methods like phone calls, a better way to maintain a solid relationship with the customer is to use Customer Relationship Management (CRM) software.
A CRM allows you to keep track of your existing customers. Things like tracking your customer base, generating new leads, and closing deals.
In short, customer service is important, and so CRM should be high on your priority list.
At Digital Concierge, our goal is to enable small businesses to reach their potential with the limited set of resources they have. Therefore, we have developed small business resources like CRM software, a premier local business marketing toolkit that includes a link builder, and reputation management software.
If you are looking for marketing tools to grow your business, Contact Digital Concierge for a free consultation and unlock the world’s best all-in-one digital marketing business center: https://digitalconcierge.us/register/
Livermore CA 94551