The Importance Of Social Media For Real Estate Agents

A solid social media strategy can deliver amazing results

Let’s jump right in to take a look at why social media marketing (SMM) is an essential part of a real estate agent’s business.

Social media marketing is one of the most important ways for real estate agents and brokers to reach their target audience. In this article, we discuss what social media marketing is for real estate, the benefits of using social media, and a simple tool that every real estate agent should be using to save time while making the promotion of their brand easy and effective. Social Media Marketing refers to the use of social networks such as Facebook, Twitter, Instagram, LinkedIn, Google My Business, and other platforms to promote yourself, your brand, and your agency.

Why Social Media For Real Estate

It is no understatement to say that social media has revolutionized the real estate industry. It turns out that one of the easiest and best ways for agents and brokers to connect with clients and prospects is through social media. In fact, connecting to buyers and sellers online can drastically expand your business.

Promoting your real estate listings, your business, and your personal brand on Facebook, Twitter, LinkedIn, Instagram, Google My Business, and other social networks is one of the smartest marketing moves a real estate agent can make. With over 80% of Americans using social media every single day, being active on your social media pages can be an amazing source of real estate leads and referrals if done right.

By improving social media influence, real estate agents can generate tons of leads, stay relevant within their local market, and make their brand a household name. Not only that, but increasing your social media presence, along with a few other simple steps, can maximize your real estate agency’s total online presence. 

How Real Estate Social Media Stacks Up

According to a report by the National Association of Realtors, 47% of real estate agents say social media offers higher quality leads than other sources. So, if you’re not using social media for your agency or it’s not something you utilize on a daily basis – now is the time to start! With great content on your social media pages, you can show your homes to many more buyers than traditional marketing methods, provide real value to your community, and, most importantly, give your brand a personal touch by showing off what interests you.

Successful agents and brokers on social media publish relevant and interesting reports, articles and white papers that can be shared online. According to a recent survey by the real estate institute, nearly 80% of brokers use social media and 69% use Facebook for business purposes.

Social media is one of the most important aspects of real estate marketing, and following some best practices can help you make the most of it and gain a competitive edge against your competition.

Do Social Media For Real Estate Right

In the world of social media marketing, there is no shortage of platforms to use and it’s important to reach as many people as possible. To do this, you’ll want to be on at least 4 of the most popular social media platforms. Of course, posting to all of these every single day can be incredibly time-consuming. 

Even if you have the time to post daily on all of your social media platforms, it takes time, trial and error and a lot of grit to know what works, what doesn’t and how to best use it. 


Fortunately, here at Digital Concierge, we know the best strategies and practices to get the most out of every single social media account. We offer the #1 tool to help real estate agents do just that – save tons of time while making it easy to schedule and post engaging social media content to all your social media accounts at one time. 

Introducing Social Media Marketing Pro

With Social Media Marketing Pro, real estate agents can plan all of their social media posts in one place, schedule them, and automatically post everywhere at once. This allows you to reach thousands of people by using multiple social media accounts. 

Social Media Marketing PRO

Social media is hard to do on your own. You need to come up with a nonstop stream of relevant content and engage with customers across all social channels, every single day. We help by giving your business one place to stay social. Generate leads, schedule ready-to-publish content, and communicate with your followers all from one place. Finally, a tool that makes managing social media simple.

If you’re looking for more specific help with your online business listings and local business SEO. We are always happy to help. Claim your free Snapshot listing report and schedule a meeting with one of our experts.


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