Track Conversions With Google Analytics Using Advertising Intelligence

Website visitors and unique page views are nice but conversions are what really matter.

The problem is that conversion stats aren't ‘preloaded’ in new Google Analytics accounts and you can’t see historical data, either.

That means you're losing all those data points that could help spot opportunities to boost revenue or save costs.

What Is Google Analytics Conversion Tracking

We are happy to announce that you can now select Google Analytics as the source for your Conversion metrics with the Digital Concierge Advertising Intelligence tool. This allows you to track your conversions directly from objectives set on Google Analytics, instead of just Google Ads or Facebook Ads.


Why Is It Important?

Before this update in February 2021, conversion metrics could only be tracked from objectives set on Google Ads or Facebook Ads. However, setting objectives in Google Analytics can track the performance of the ads campaign in much more detail.

Now, with our Advertising Intelligence tool update, you can select the platform you’re using to set objectives which gives you complete data transparency and flexibility in analyzing the conversions.

How Does It Work?

Configuring your Conversion metric settings is easy! 

Open the Digital Concierge Advertising Intelligence Tool and navigate to the Settings page. Then, click on the Conversion Metrics section under Google AdWords or Facebook Ads. Configure the settings for the platform you chose. 

The option you select will supply the data for the Conversions metric in the Digital Concierge Advertising Intelligence tool.


Ready to take control of your digital marketing and save tons of time? Start your 14-day FREE trial:

Related Articles

How Digital Marketing Helps Local Business And Why You Need It!

As a new local business owner, your most important focus is on how to get your first group of customers in the door. To keep the cash-flow rolling, this quickly turns into focusing on how to keep them coming and attracting even more. You may rely on out-dated traditional advertising methods like print ads, coupon mailers, or even sidewalk signs hoping customers will eventually find you simply because you have a great product or service.

While this may work to attract a trickle of customers into your business, there is an easier and more effective way.