Did you know that 88 percent of mobile searches result in a call or visit to the business within 24 hours? So, getting a spot in the Google Local Pack can have a huge impact on the success of your business.
Before we dive into how to rank in the Local Pack , lets talk about how it works.
What is the Google Local Pack?
The Google Local Pack, also known as the Google Map Pack or Google 3 pack, is the first three local business listings which appear in response to a search for products or services provided by local businesses. The list varies for every searcher depending on their location. Since this “local pack” is now limited to three results (it used to be seven), digital marketers are constantly competing for these coveted spots. To determine which businesses are listed, Google uses an algorithm that prioritizes businesses that provide up-to-date, accurate, and detailed information as well as engagement and activity.
These spots are powerful because over 44 percent of searchers choose to click on businesses showcased in the local pack rather than the organic, text-only results underneath the map pack. Google’s local pack displays crucial information such as location address, business hours, photos, average ratings, reviews, and a click-to call option for mobile users.
Google Local Pack Features
The local pack has many features, but the most convenient is the map at the top as it automatically show the nearest locations to the mobile searcher. Below the map are clear call-to-action buttons listed on each listing which is what makes the local pack so valuable. What’s even better is the Local Pack allows businesses to highlight current deals, offerings and reviews.
Improving Your Google Local Pack Rank
Google My Business (GMB): Optimizing your GMB profile is the most important factor when it comes to ranking in the Local Pack. To have the best chance, be sure to provide as much accurate and detailed information as possible when completing your business profile including business category, hours of operation, address, phone number, and pictures. The description of your business should highlight the key attributes of the products and services your business provides – this helps Google match your GMB listing to a users search. The next critical step is to keep your business hours up to date especially during holidays.
Reviews: Reviews are the reputation of your business online. When a potential customer is searching for a local business online, they are usually ready to make a purchase and a positive review can help your business beat out the competition. Google’s search algorithm favors businesses that are answering questions and replying to reviews on a regular basis. A review monitoring strategy is important to consider since using reviews to improve your rank in the local pack is efficient, affordable, and doesn’t require much technical ability. However, responding to reviews in a timely manner and consistently gaining new ones can be difficult – try the Reputation Management tool to manage all of your reviews in one place and the Customer Voice tool to get more 5-star reviews.
Website: To improve local pack ranking, its important for a business’s website to utilize elements like backlinks and keywords to help in organic ranking. Most Google searches are done on mobile devices so it’s important for your website to be mobile optimized because Google will push mobile-friendly sites to the top of search rankings. Keywords are also important to make sure Google is clear on what your products or services are in order to increase your search ranking in that category. Here are a couple easy ways to improve your search ranking and prove your business is legit:
- Embed Google Maps with your business location on your homepage or contact us page.
- Make sure information on your website is in the same format as your GMB listing.
- Optimize your homepage and clearly state your location and what your business does.
- The title tag, header tag, and meta description should relay your business category to Google.
- If you have multiple business locations, it is essential that your website has different pages for each product/service and location.
- Each page title tag should include the name of the city where your business is located as well as products and services.
There are many things that factor into ranking in the Google Local Pack. Optimizing your GMB profile, accurately listing your business on as many directories as possible, website SEO, and managing reviews are all essential for a chance at ranking in the map pack.
If you are like most local business owners and have a difficult time managing all of these different things – our experts are here to help you boost your online presence. We can help you manage your local business’s listings, reviews, SEO, social media, websites, and more with our award winning software solutions. Interested in getting your local business ranked #1 in Google’s Local Pack? Create an account below to sign up for free!