What Is Local Real Estate SEO and Why Is It Crucial For Real Estate Agents?

The realtor's dream: quality local leads on autopilot.

No more cold calls and meetings with unqualified prospects - just more sales and income.

There's one question though - How do you turn that dream into your reality?

It's a simple answer: Local Real Estate SEO!

In today’s digital world, 90% of home buyers start their search for the perfect home on the web. With countless individuals scanning the web for homes, the realtors and real estate agencies who ace local real estate SEO – win big.

What’s even better is, local real estate SEO never sleeps. It produces leads for you all day, every day, without you needing to make 100’s of calls, spend a fortune on ads, or waste a bunch of time networking.

Ready to jump out of the rat race that is traditional real estate lead generation?

Let’s dive in!

What is Local Real Estate SEO?

While there’s a bunch of confusing chatter flying around the internet, local Real Estate SEO truly comes down to one simple thing:

Being found and viewed as the local real estate leader by someone looking to buy or sell a home when they search online using a search engine like Google, Bing, etc.

Take a second and about this from the client’s perspective. You’re looking to buy a home. You’ve decided on where you want to buy and you know what type of property you’re looking for — what’s next?

If you’re like most, especially first time home-buyers, the first thing you’re going to do is pull up Google and start searching:


You have a long list of choices at your fingertips. But,, there’s a 75% chance you’ll never leave this first page and a 40% chance you’ll only click on the top three listed to start finding your future home.

‍Unfortunately, the search engine results page (SERP) has changed. Paid ads, instant answers, and local 3 packs have made it much harder to see organic rankings show up.

Since tons of realtors, real estate agencies, brokers, and listing sites, like Zillow, are trying to snag the organic listing spots left on the SERP, local real estate SEO has become a fierce battleground.

The times have changed  and simply having a website with good content, while an important piece to the local SEO puzzle, is no longer good enough to rank on the first page of Google. If you want to rank for keywords and search terms that matter that have qualified leads, contacting you every day, you need an effective and proven local real estate SEO strategy.

Why Is Local Real Estate SEO Crucial For Real Estate Agents?

The National Association of Realtors – Real Estate in a Digital Age 2019 Report states that 44% of all home buyers start their property search online.

Practically 50% of prospective home buyers start their search on their own. To attract this large group, it’s crucial that your property listings and websites are utilizing effective SEO strategies and are optimized to prove local relevance to Google.

In fact, it’s possible to have 100’s of qualified prospects visit your website each month looking to buy homes in your local market and surrounding neighborhoods by utilizing a few simple keywords and phrases.

No matter the geographical area, there are hundreds to tens of thousands of searches being performed every month by people actively looking to purchase property

Lets look at an example:

According to Google, “Phoenix Arizona Homes For Sale” is searched 55,000 times per month on average.

If you position yourself in the #1 spot on Google for this local SEO keyword phrase, you’d get around 36% of all clicks resulting from those searches.

That means you’d have 19,800 potential buyers visiting your website each month.

However, these results don’t speak to where each buyer is at in the process and some may not be prepared to pick a property yet due to legal or budgetary questions.

In fact, 13% of searchers are simply searching for more information. They may not even know what the next step is, but that provides a massive opportunity.

By focusing on these specific keywords and phrases, you can give potential buyers who are searching supportive and helpful content to build your brand awareness, increase your digital presence, and drastically increase your lead list by capturing these visitor’s information.

In the not so distant past, clients mainly relied on computers to perform online property searches.

However, the game has changed – the rise of mobile devices has transformed how people search online and data shows it has become the preferred method for most. ‍

Internet search has taken over as the leader in lead generation, providing information and promoting sales.

Presently, 93% of home buyers under 37 years old (the largest market segment) use online search as a main aspect of their property search and home buying process.

What’s more, the number of older generations going online to start their home search is growing year after year

Local Real Estate SEO Can't Be Beat!

If you’re thinking that you can simply skirt using local real estate SEO by simply running paid ads on Google, Facebook, or the like – remember this: paid ad leads do not convert anywhere near as well as organic leads do. In fact, Google ads in real estate only convert at 2.47% which means realtors are having a really hard time converting leads into actual sales. 

The landscape of local real estate SEO is wide open and ready for you because most of your competitors are ignoring it and in doing so they are leaving a ton of cash on the table.

It’s time to take control of your digital marketing and reap the benefits that local SEO for real estate agents can produce.

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