There's no denying that the real estate industry has gone digital.
If you're a real estate agent struggling with your online presence and not being found on the first page of Google, you're losing a lot of business. People have changed the way they search for real estate and, as a realtor, you have to keep up with the changing times.
Still not convinced? In this article, we’ll show you why having a strong online presence is a must if you want to succeed. Let’s get started?
As a realtor, you are the face of your business and that means you need a strong online presence branded around you and your personality – not just an average, run of the mill real estate company.
You need a brand that sets you apart from your competition. Your prospects have tons of options when choosing a real estate agent – you need to let them know what makes you special, convince them that you are the best, and make sure there is no doubt that you’re the right choice for them.
How you market and brand yourself online is your professional identity and will mold your success in your real estate business.
The goal is to provide the details your clients and prospects need to know, like, and trust you!
Be The Expert Resource
As a real estate agent with a strong online presence isn’t just about showing people that you can help them buy and sell homes. You can become the ultimate resource for people in your local market to get the answers to their questions.
Including educational materials that can help your clients and prospects proves your value as their agent even before they become your client. One great way to do this is by adding a blog to your website with informative and valuable articles and videos.
Adding client resources to your website like mortgage calculators, first-time buyer information, links to other useful websites, Q & A’s, and more can be another great way to provide value and show your prospects that you are the expert realtor they should do business with.
By being an available resource to your entire community, not just those you think may turn into clients, will ensure you will be the first name people think of when they do decide to take the next step or provide a referral.
The way business is conducted has changed. Before the digital age was in full force, people looked to the local newspaper or drove around in search for homes. Now, the first thing most home buyers do is pull up Google or another search engine to search online.
This alone should convince you that increasing your online presence is a top priority. If you don’t, you will likely miss out on 75-80% of potential business since your potential clients will seek out your competition.
To avoid this, you need to keep up to date on recent market trends and utilize the latest and most effective marketing tools. The easiest way to do that is to partner with a digital marketing agency that specializes in real estate, like Digital Concierge. That way, you’ll be sure that your search engine optimization (SEO) and other marketing are as effective as possible.
Educate Your Clients
A strong online presence equals reaching more people. This, in turn, means more traffic to your real estate website, more leads, more clients, and more sales.
To do this, try building your website with an educational foundation to show prospects and clients that you care about building their trust. This will most likely lead to lifelong clients and drastically more referrals.
Keep your audience informed about the latest webinars, workshops, classes, and the like provided by you, your team, or other professionals in the industry. Make sure your current and former clients stay informed of any market changes or industry news by providing information they find interesting and want to read.
Remember, it’s about educating, not just advertising.
Build A Professional Network
A strong online presence will attract a network of other professionals and clients that will help skyrocket the growth of your business through connections that can benefit you and your clients.
Provide your clients with the best service possible by growing your network of professionals composed of insurance brokers, mortgage brokers, contractors, interior designers, and other real estate agents.
The more connected you are the better you can serve your clients needs. An easy way to start is simply writing a blog article about their services and linking back to their websites.
When your clients know, like, and trust you, they will also trust the products and services you recommend.
Increase Your Local Presence
When you work on your local SEO, your local online presence will explode.
Most of the time, potential home-buyers search within the area they would like to live. If they want to live in Los Angeles, they will search for “homes for sale in Los Angeles” or “homes for sale in LA”.
By increasing your site’s local SEO, you’ll show up in more real estate specific searches. A higher rank in local search results is the first step to becoming the “go to” real estate agent for people in your area.
Make Sure People Find You
Imagine this: someone refers your real estate services to a potential client. The potential client forgets your web address but remembers your name. So, they do a quick search online. With a strong online presence, there is no doubt your potential client will be able to find you because you’ll show up in every search – probably multiple times.
You need to make sure prospects and leads can find you online. Photos on bus benches or in newspapers and magazines is no longer an effective marketing strategy. Marketing in the digital age requires real estate agents to use search engines such as Google, Yahoo, and Bing to name a few.
75% of people never leave the first page of online search engine results, so a first page ranking should always be your goal.
However, having a website isn’t enough – your online presence needs to extend into the social media world too.
Stay Ahead Of The Pack
Often times we are discouraged from doing things simply because other people are. Well, in this case, you should. The other real estate agents in your area are always looking for ways to get ahead and gain more clients – you shouldn’t be the exception.
If you don’t increase your online presence, your prospects will become clients of those who do.
Clients do not want to spend hours upon hours searching for an agent. They’ll most likely choose one that has a firm grip on the local market and makes themselves visible.
Build A Beautifully Converting Website
We’ve all heard the saying; “Don’t judge a book by its cover” However, this rule doesn’t apply to your real estate websites.
Your site is an extension of your brand, so, when a visitor doesn’t like what they see or is confused, they will go somewhere else. To have a strong online presence, you need to deliver a fast, professional, beautiful, informative, and easy to navigate site.
Ask yourself these questions: Does your website look professional? Does your website make you want to interact? Does your website load quickly? Is your website optimized and mobile-friendly?
If you answered “no” to any of these questions, your website needs some work.
Find a professional web-designer or use Website PRO to build the site of your dreams. If you show your clients that you invest in your business, they will invest in you.
Real Estate Advertising Online
As a real estate agent, you are well aware that you are always looking for ways to advertise. Having an online presence means even more effective opportunities to do just that. You can utilize online advertising through Google, Facebook, Twitter, Youtube and more.
Advertising online can be much more affordable and efficient than other traditional methods or hiring an ad agency.
A strong online presence provides you and your business with more places to advertise and more ways to drive traffic to your site.
Social Media = More Business
A strong social media presence can have huge benefits. Real estate is all about relationships and there is no faster way to connect with people than through social media.
Pick and choose the social platforms that will be the most effective for you and your business, however, there are a few that you don’t want to leave behind – Facebook, Instagram, Twitter, Google My Business, Linkedin, and Youtube.
As you can imagine, keeping up with all those accounts can take time. That’s why we recommend utilizing a posting tool like Social Media PRO to schedule your posts and get the most out of your interactions.
Remember that images and videos are king on social media. Showing people photos or videos of their dream homes translates into more leads, increased sales, and more income.
Ready To Increase Your Online Presence?
As a real estate agent in today’s digital age, success is directly related to a strong online presence. It allows you to stay one step ahead of the competition, show up in local online search results, and get you more leads, referrals, and sales.